Porsche Genuine Parts

OEM brake systems, suspension components, and engine parts — sourced and exported from Dubai.

BMW Parts Supply

Wholesale genuine-equivalent parts for BMW 3, 5, 7 Series, X models — full catalog coverage.

Mercedes-Benz Components

Engine, braking, electrical, and body parts for C-Class, E-Class, S-Class, and commercial vehicles.

Premium Electric Mountain Bikes

Full-suspension, hardtail, and fat-tire eMTBs — mid-drive and hub motor configurations for global markets.

🏢 Dubai Headquarters 🌍 40+ Export Markets 📦 Volume-Ready Fulfillment

Multi-Division Mobility & Transportation Export House — Headquartered in Dubai

Athena General Trading is a scalable export platform serving distributors, wholesalers, and institutional buyers in 40+ countries — specializing in genuine automotive spare parts and premium electric mountain bikes from the center of global trade.

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15+

Years in Business

40+

Export Markets

2

Specialized Divisions

180+

Connected Ports

Two Specialized Divisions. One Strategic Export Platform.

Each division is backed by a deep sourcing network, in-house logistics coordination, and the export infrastructure to support everything from market-entry trial orders to recurring container programs.

⚙️

Athena AutoParts

Wholesale export of OEM and genuine-equivalent spare parts for passenger vehicles, commercial fleets, and heavy-duty applications.

Engine, braking, suspension, filtration systems
Electrical, body, and transmission components
European, Japanese, Korean, American coverage
Fast-moving maintenance parts and service kits
Competitive volume pricing

Explore Auto Parts →

🚲

Athena eMobility

International wholesale of premium electric mountain bikes — from top global brands to fully customizable OEM and private label models.

Hardtail, full-suspension, fat tire, trail models
Mid-drive and hub motor configurations
OEM/private label programs with custom branding
Battery & motor specs to match market regulations
Market-entry support for new distributors

Explore E-Mountain Bikes →

Why Choose Athena

📍

Strategic Dubai Location

Headquartered at the crossroads of global trade with direct access to Jebel Ali Port and Al Maktoum International Airport.

✅

Genuine Products Only

Verified, authorized supply chains for automotive parts. Established manufacturers for e-MTBs. Full documentation on every shipment.

📦

Volume-Ready Fulfillment

Strategic inventory in Dubai warehouses. Mixed-container flexibility. Orders processed and shipped within days.

📄

Complete Export Documentation

Certificates of origin, commercial invoices, packing lists, bills of lading — prepared to your destination country's requirements.

🤝

Flexible Trade Terms

FOB, CIF, CFR, DDP — your preferred Incoterms. Payment via LC, T/T, or D/P based on relationship stage.

💰

Competitive Pricing

UAE's tax-efficient trading environment and direct-sourcing relationships deliver tighter margins and better landed costs.

Markets We Serve

🏜️ GCC

Saudi Arabia, Oman, Kuwait, Bahrain, Qatar

🌍 Africa

East, West, North & Southern Africa — Kenya, Nigeria, Egypt, South Africa + more

🏔️ CIS & Central Asia

Kazakhstan, Uzbekistan, Turkmenistan, Georgia, Azerbaijan

🌏 South Asia

India, Pakistan, Bangladesh, Sri Lanka, Nepal

🌊 Southeast Asia

Philippines, Indonesia, Vietnam

☀️ Middle East

Iraq, Jordan, Lebanon, Yemen

View Markets & Logistics →

How It Works

1

Submit Your Inquiry

Tell us what you need — product line, quantities, target destination.

2

Receive a Quote

Our export team responds within 24 business hours with pricing, availability, and logistics.

3

Confirm & Process

Agree on terms, confirm the order. We handle procurement, QC, and documentation.

4

Ship & Track

Your order ships from Dubai with full tracking. We coordinate freight and customs paperwork.

🏛️ Registered UAE Trading Company

🏭 Warehouse & Office in Dubai

🔍 Third-Party Inspection Welcome

📊 40+ Country Export Track Record

Who We Are

With over 15 years of experience in international trade, Athena General Trading is a multi-division export house headquartered in Dubai, United Arab Emirates, specializing in the mobility and transportation supply chain. Since 2011, we have operated two purpose-built divisions — genuine automotive spare parts and electric mountain bikes — serving distributors, wholesalers, retail chains, fleet operators, and institutional buyers across the GCC, Africa, CIS, South Asia, and 40+ markets worldwide.

We are not a manufacturer. We are not a single-product trader. Athena is a structured export platform — built around a scalable sourcing network, an in-house documentation and compliance team, and Dubai's position as the world's third-largest re-export hub.

Our role is to function as the procurement and logistics infrastructure layer between world-class suppliers and professional volume buyers. We replace fragmented, multi-country supplier management with a single, operationally disciplined channel: one partner, one documentation stack, one logistics pipeline — regardless of whether a buyer needs 200 brake pad sets or a container of electric mountain bikes.

Why Dubai

🚢

Logistics Infrastructure

Jebel Ali Port — the largest in the Middle East, connected to 180+ ports worldwide. Al Maktoum International Airport for air cargo.

🏦

Trade Environment

Zero corporate tax in free zones. USD-based trading. Bilateral agreements with 100+ countries. Stable regulatory framework.

🌐

Geographic Position

4-hour flight to most GCC and South Asian capitals. Same business day overlap with Europe, Africa, and Asia.

Our Approach

Source with Integrity

We build supply chain relationships based on verified manufacturer credentials, authorized distribution channels, and documented product traceability.

Price with Transparency

Our quotes are detailed, line-item-level, and inclusive of all variables. No hidden markups. No surprise fees at shipping stage.

Deliver with Reliability

Committed timelines. Proactive status updates. If there is a delay, you hear about it from us before you need to ask.

Grow with Our Partners

We invest in long-term relationships. Favorable terms, priority stock allocation, and market intelligence sharing reward loyalty.

Our Divisions

Division 1 — Automotive Spare Parts

A scalable sourcing and export operation covering genuine and OEM-equivalent replacement parts across European, Japanese, Korean, and American vehicle platforms.

Multi-brand, multi-origin sourcing network
Fast-moving SKU inventory held in Dubai warehouses
Volume-ready: pallet-level to full-container programs
Serves distributors, workshop chains, fleet operators

Division 2 — Electric Mountain Bikes

A wholesale and private-label export operation delivering premium e-MTBs from established brands and qualified OEM factories.

Branded bikes from recognized global manufacturers
Turnkey OEM/private label program
Battery & motor configs for destination markets
Serves bicycle distributors, retail chains, rental fleets

The Future We Are Building

Athena is positioned for growth — both in the depth of our current divisions and in the expansion of our mobility and transportation portfolio. Our infrastructure, sourcing methodology, and export operations are designed to scale:

Geographic expansion into new trade corridors as demand develops
Product line extension within the mobility sector as market opportunities emerge
Technology integration across procurement, logistics tracking, and buyer communication
Partnership deepening with long-term supply agreements and priority allocation programs

Your Sourcing Partner for Genuine Auto Parts

Athena's Automotive Spare Parts Division supplies international distributors, wholesalers, and fleet operators with genuine and genuine-equivalent replacement parts across all major vehicle platforms.

We source from authorized channels covering European, Japanese, Korean, and American manufacturers. Every part ships with proper documentation — part numbers, packaging, and traceability intact.

Porsche

BMW

Mercedes-Benz

Audi

Toyota

Ford

Product Categories

🔧

Engine Components

Pistons, crankshafts, gaskets, timing systems, bearings, pumps

🛑

Braking Systems

Pads, discs, calipers, hoses, master cylinders, ABS sensors

🔩

Suspension & Steering

Shocks, control arms, tie rods, stabilizer links, springs

⚡

Electrical & Ignition

Alternators, starters, coils, spark plugs, sensors, wiring

🌀

Filtration Systems

Oil, air, fuel, cabin, hydraulic filters and service kits

⚙️

Transmission

Clutch kits, CV joints, drive shafts, gearbox components

❄️

Cooling Systems

Radiators, fans, expansion tanks, heater cores, A/C parts

🚗

Body & Trim

Mirrors, handles, bumpers, weatherstrips, wiper systems

Vehicle Coverage

European

Porsche

BMW

Mercedes-Benz

Audi

Volkswagen

Volvo

Land Rover

Peugeot

Renault

Fiat

Opel

Škoda

Japanese

Toyota

Lexus

Honda

Nissan

Mitsubishi

Mazda

Suzuki

Korean

Hyundai

Kia

American

Ford

Chevrolet

GMC

Jeep

Dodge

Chrysler

Commercial & Heavy-Duty

MAN

Scania

DAF

Volvo Trucks

Mercedes Trucks

Iveco

TATA

Ashok Leyland

Komatsu

Global e-MTB Market Overview

The global electric bicycle market is projected to exceed $80 billion by 2030, growing at over 10% annually. Electric mountain bikes represent the highest-value, fastest-growing segment — driven by consumer demand for performance, adventure, and sustainable mobility across both mature European markets and rapidly developing economies.

Athena's Electric Mountain Bikes Division supplies international distributors and wholesale buyers with premium-brand e-MTBs and fully customizable OEM/private label models — handling sourcing, quality verification, export documentation, and logistics from Dubai to your market.

Trail eMTB

Full-Suspension

Hardtail eMTB

Adventure Riding

Fat Tire eMTB

Enduro Performance

Product Categories

🏔️

Hardtail e-MTBs

Front suspension 100–140mm. Lighter weight, lower maintenance. Trail, commute, XC. Entry to mid-price.

⛰️

Full-Suspension e-MTBs

130–180mm travel front & rear. Enduro, all-mountain, trail. Superior comfort. Mid to premium pricing.

🏜️

Fat Tire e-MTBs

4.0"+ tire width. Sand, snow, loose terrain. Popular in Middle East & cold-climate regions.

🏁

Trail / Enduro e-MTBs

Aggressive geometry. High-performance components. For dealers targeting performance-oriented riders.

Key Technical Specifications

Specifications that matter to wholesale buyers and their end markets:

Specification	Options Available	Buyer Consideration
Frame Material	6061 Aluminum, Carbon Fiber	Weight, price tier, durability
Motor Type	Mid-drive (250W–750W), Hub motor	Regulatory compliance per market
Battery Capacity	400Wh – 900Wh+ (Li-ion)	Range, weight, replacement cost
Suspension Travel	100mm – 180mm (front & rear)	Intended terrain and rider profile
Wheel Size	27.5" / 29" / mixed (mullet)	Market preference, terrain type
Drivetrain	9-speed to 12-speed, mechanical / electronic	Price point, maintenance ecosystem
Brakes	Hydraulic disc (2- and 4-piston)	Stopping power, serviceability
Display / Connectivity	LED, LCD, smartphone-integrated	End-user experience, value perception
Rated Range	40km – 150km+	Market positioning, use case
Max Speed (regulated)	25 km/h (EU) / 32 km/h (US) / configurable	Legal compliance per destination

OEM & Private Label Opportunities

Launch your own e-MTB brand without managing factory relationships. Our turnkey program covers every step.

1

Frame Selection

Choose from proven molds or develop custom geometry for your market.

2

Component Spec

Select motor, battery, drivetrain, brakes, suspension, and cockpit to your price point.

3

Branding

Custom paint schemes, decals, logos, and retail-ready packaging with your identity.

4

Compliance & Ship

Bikes built to EU, US, or market-specific regs. Shipped export-ready from Dubai.

Container Loading Options

Full Container Load (FCL)

20ft container: ~120–140 bikes (boxed/KD)
40ft container: ~240–280 bikes (boxed/KD)
40ft HC: ~280–320 bikes with optimized packing
Best per-unit freight cost
Recommended for committed distributors

Less-Than-Container (LCL)

Starting from 10–20 units for market testing
Consolidated with reputable LCL operators
Ideal for first orders and sample evaluation
Higher per-unit freight, but lower total commitment
Regular departures to major ports

Export Documentation Support

Complete documentation prepared for every e-MTB shipment:

Standard Export Documents

✓ Commercial Invoice with HS codes
✓ Detailed Packing List
✓ Certificate of Origin (Dubai Chamber)
✓ Bill of Lading (original or telex release)

E-Bike Specific Documents

✓ UN 38.3 Battery Test Summary
✓ MSDS for Lithium-Ion Batteries
✓ CE Declaration of Conformity (EU)
✓ HS Code Classification Assistance

Frequently Asked Questions

What is the minimum order quantity for e-MTBs? ▼

For branded bikes, MOQs typically start at 20–50 units depending on the model. For OEM/private label programs, minimums start at 100–200 units per model. We offer flexibility for first-time buyers and market-testing orders.

Can you configure motor speed and power for my market's regulations? ▼

Yes. Motor controllers can be programmed to comply with EU (250W/25 km/h), US (750W/Class 1-3), or other destination-specific speed and power limits. We ensure your bikes arrive market-legal.

How are lithium-ion batteries handled during shipping? ▼

Batteries are classified as Class 9 dangerous goods. We ship with full IMDG-compliant documentation: UN 38.3 test reports, MSDS, proper DG marking and labeling. We work with DG-certified freight forwarders experienced in lithium-ion shipments.

Do you offer warranty on e-MTBs? ▼

Warranty terms are structured per manufacturer. Typically: 2-year frame warranty, 1-year motor and battery warranty, 6 months on wear components. We stock critical spare parts (batteries, chargers, displays, motors) to support your after-sales capability.

Can I create my own e-MTB brand through your private label program? ▼

Yes. Our OEM/private label program covers spec selection, custom branding (paint, decals, logos, packaging), compliance configuration, and factory coordination. You receive market-ready bikes with your identity — without managing factory relationships directly.

What payment terms do you accept? ▼

We accept T/T (telegraphic transfer), Letters of Credit (LC at sight), and Documents against Payment (D/P). For first orders, we typically work with 30% advance + 70% against BL copy. Flexible terms are available for established accounts.

Our Export Markets

🏜️ GCC

Saudi Arabia, Oman, Kuwait, Bahrain, Qatar — High vehicle density, strong aftermarket demand, growing e-mobility interest.

🌍 East Africa

Kenya, Tanzania, Uganda, Ethiopia, Rwanda — Rapidly growing vehicle parc, emerging e-bike market driven by urbanization.

🌍 West Africa

Nigeria, Ghana, Senegal, Côte d'Ivoire, Cameroon — Strong demand for affordable genuine parts.

🌍 North & Southern Africa

Egypt, Libya, Tunisia, Morocco, South Africa, Mozambique, Zambia — Mixed maturity markets.

🏔️ CIS & Central Asia

Kazakhstan, Uzbekistan, Turkmenistan, Georgia, Azerbaijan — Transitioning to genuine parts sourcing.

🌏 South & Southeast Asia

India, Pakistan, Bangladesh, Sri Lanka, Philippines, Indonesia, Vietnam — Massive vehicle population.

Incoterms We Work With

EXW

Ex-Works Dubai warehouse

FOB

Free On Board, Jebel Ali

CFR

Cost & Freight to destination

CIF

Cost, Insurance & Freight

DDP

Delivered Duty Paid (select markets)

Most buyers work on FOB Jebel Ali or CIF destination port terms.

Transit Times from Dubai (Approximate)

Destination	Sea Freight	Air Freight
Saudi Arabia (Jeddah/Dammam)	3–5 days	1 day
Oman (Muscat)	2–3 days	1 day
Kenya (Mombasa)	10–14 days	1–2 days
Nigeria (Lagos)	18–22 days	2–3 days
South Africa (Durban)	14–18 days	2 days
India (Nhava Sheva)	5–7 days	1 day
Pakistan (Karachi)	3–5 days	1 day
Kazakhstan (via Bandar Abbas)	12–16 days	2 days
Egypt (Port Said)	7–10 days	1–2 days

Transit times are estimates and vary by carrier, routing, and season.

Our Quality Commitment

Quality in export trading is not about having a factory floor — it is about controlling what enters your supply chain, how it is verified, and what documentation accompanies it to the buyer. Athena applies structured quality control processes at every stage.

Quality Control Process

Stage 1 — Supplier Qualification

Background verification, authorization checks, factory capability assessment, reference checks, sample evaluation before first bulk order.

Stage 2 — Order-Level Verification

Part number cross-check, visual inspection, random sampling for dimensional and functional verification, quantity reconciliation.

Stage 3 — Pre-Shipment Inspection

Full carton count, packing list verification, product condition check, labeling accuracy, photography for buyer review.

Stage 4 — Third-Party Inspection

Buyer-appointed inspections welcomed. SGS, Bureau Veritas, TÜV, Intertek coordination at Dubai warehouse before loading.

Stage 5 — Documentation Review

All export documents reviewed for accuracy. HS codes verified. Document set cross-checked against LC or buyer requirements.

Standards We Work With

Automotive Parts

Sourced through authorized distribution networks
Original manufacturer packaging and part numbers
Full traceability to production origin
No counterfeit tolerance

Electric Mountain Bikes

EU: EN 15194, CE marking, 250W/25 km/h pedelec
US: CPSC, UL 2849 electrical systems
Battery: UN 38.3 certification, BMS protection
ISO 4210 bicycle safety standards

Request a Quote

The more detail you provide, the faster we can deliver an accurate quote.

Full Name *

Company Name *

Email Address *

Phone / WhatsApp *

Country *

Division of Interest *

Product Details *

Estimated Quantity

Preferred Incoterms

Additional Notes

Head Office

Athena Export & Import FZE
Office 203, Park Avenue
Nadd Hessa, Silicon Oasis
Dubai – UAE

📞 Mob: +971 50 527 2422

☎️ Tel: +971 4 276 2932

📧 athenageneraltrading@gmail.com

📧 athenageneraltrading@hotmail.com

💬 WhatsApp: +971 50 527 2422

Branch Office

Athena General Trading L.L.C.
P.O. BOX – 18674
Ajman – UAE

📞 Mob: +971 50 527 2422

☎️ Tel: +971 6 557 5344

Working Hours

Monday – Friday: 9:00 AM – 6:00 PM (GST)
Saturday – Sunday: Closed

What Happens Next?

1. Acknowledgment within minutes
2. Team review within 4 business hours
3. Detailed quote within 24 business hours
4. Account manager follow-up

Porsche Genuine Parts

BMW Parts Supply

Mercedes-Benz Components

Premium Electric Mountain Bikes

Multi-Division Mobility & Transportation Export House — Headquartered in Dubai

15+

40+

2

180+

Two Specialized Divisions. One Strategic Export Platform.

Athena AutoParts

Athena eMobility

Why Choose Athena

Strategic Dubai Location

Genuine Products Only

Volume-Ready Fulfillment

Complete Export Documentation

Flexible Trade Terms

Competitive Pricing

Markets We Serve

🏜️ GCC

🌍 Africa

🏔️ CIS & Central Asia

🌏 South Asia

🌊 Southeast Asia

☀️ Middle East

How It Works

Submit Your Inquiry

Receive a Quote

Confirm & Process

Ship & Track

Ready to Start?

About Athena General Trading

Who We Are

Why Dubai

Logistics Infrastructure

Trade Environment

Geographic Position

Our Approach

Source with Integrity

Price with Transparency

Deliver with Reliability

Grow with Our Partners

Our Divisions

Division 1 — Automotive Spare Parts

Division 2 — Electric Mountain Bikes

The Future We Are Building

Work With Us

Genuine Automotive Spare Parts — Wholesale Export from Dubai

Your Sourcing Partner for Genuine Auto Parts

Product Categories

Engine Components

Braking Systems

Suspension & Steering

Electrical & Ignition

Filtration Systems

Transmission

Cooling Systems

Body & Trim

Vehicle Coverage

European

Japanese

Korean

American

Commercial & Heavy-Duty

Request a Parts Quote

Electric Mountain Bikes — Wholesale & Export from Dubai

Global e-MTB Market Overview

Product Categories

Hardtail e-MTBs

Full-Suspension e-MTBs

Fat Tire e-MTBs

Trail / Enduro e-MTBs

Key Technical Specifications

OEM & Private Label Opportunities

Frame Selection

Component Spec

Branding

Compliance & Ship

Container Loading Options